Fixing and building reputation from the inside out
Fixing reputation from the inside out?
What do I mean by that?
Northlight Communications helps organisations protect and strengthen their reputation by aligning culture, leadership and communication, not just polishing messages after the fact.
That’s what I mean by fixing and building reputation from the inside out.
I work with public sector bodies, charities, social enterprises, SMEs and mission-driven organisations where scrutiny is high, decisions are complex, campaigns are hard-hitting, and trust is hard-won.
I support leaders through reputational risk, organisational change, and moments where values are tested.
Most reputational damage starts inside organisations, rather than with a headline in the media.
The damage starts when culture slips, voices are ignored, and difficult decisions are avoided.
That’s why I work from the inside out.
I help leaders:
- Prioritise listening
- Spot and handle imbalances between values and behaviour
- Build collaborative partnerships in place of siloed teams
- Strengthen culture and decision-making
- Build credibility before they need to defend it
- Communicate in ways that are ethical, strategic and trusted, from the inside out
Northlight Communications exists to bring clarity in uncertain conditions, and to help organisations lead with integrity when risk and opportunity are both highest.
You can’t polish reputation – you have to earn it, day by day, decision by decision.
View my visual portfolio here:
Why me?
I’m Leonie Roberts, founder and Director of Northlight Communications.
I bring:
- 25+ years’ experience in high-profile, high-stakes communications across UK and Welsh Government, public sector, private sector and third sector.
- Chartered PR Practitioner status.
- The communications clarity and ‘strategic glue’ that holds your organisation together.
- Strategic advice and practical support that boosts your bottom line.
- Ethical practice.
- Empathetic humanity.
- Genuine care.
Who might need PR and reputation support?
I work with any organisation or brand which prioritises ethical values and purpose and wants to maximise reputation, clarity and impact.
What’s wrong with AI?
AI is valuable and useful for creating efficient processes, speeding up research, and testing ideas.
But AI can’t speak like a human.
As the use of AI grows, building trust through authentic human stories told by real humans with human voices is becoming more and more important.
I bring the human back into authentic storytelling to help grow your reputation and boost community engagement.
Trust me, it makes a difference.
So, what does my kind of PR mean?
My kind of human communications and PR will help you build trust with your audience through clarity and authenticity.
I turn your objectives into plans and impact.
What benefits will you see:
- Trust and reputation built from the inside out.
- People will see you as an authoritative leader in your industry.
- Businesses and individuals in your community will respect your expertise.
- Your customers will feel emotionally connected, and will become your loudest, most reliable advocates.
- The benefits will show in your bottom line.
What my clients say about working with me
I’ve worked with the Community Impact Initiative since 2024
Here’s what Chief Executive Trystan Jones said:
